![]() ![]() While product color has perhaps the largest impact on which color background you should use during your shoot, there are some other considerations to take into account as well. Additional considerations when choosing colors for your product background Keep in mind that you can always change the background color in post-production using a color change service if the shoot doesn't go exactly according to plan. You don't want loud, patterned backdrops.”įinding the right balance comes down to experimentation. ”The backdrop should never distract the viewer's eye from the main subject. “When shooting, make sure the product or object you want to feature shines,” says professional photographer Mark David. If the background overshadows the product or makes it difficult to see, that’s a clear sign you’ll want to try something different. Whatever background color you choose, you want to be able to clearly see your product. “Alternately matching a product and background with similar tones would make a much calmer, more nuanced image that could look more sophisticated but have less pop.” Using a light background with a dark color product (or vice versa) would give your image a lot of contrast, which is especially useful when shooting product imagery for a website,” says design manager of Nations Photo Lab, Niki Maro. “If the product you’re shooting has a lot of warm tones, a cool color for the background could help the item really stand out. A light or neutral color also works great for most products. If you have a wide range of product colors, you can decide on multiple backgrounds to experiment with throughout the shoot.Ī white background is a 'safe' choice but can come with some disadvantages, which we'll discuss below. Some colors play well with others, and some, not so much.īefore your shoot, confirm with your team which products you’re capturing - make a shot list to help - and spend an hour or so auditing the colors of each. When deciding on your background color, one of the most important things to consider the color or colors of your product. Understanding the role color plays allows you to make the right decisions for your shoot, but how can you choose the right background for your product photos? That depends on a variety of factors. The colors you choose for your shoot aren’t just to make your product look good - they show shoppers exactly what they can expect from their order. According to research conducted at the Seoul International Color Expo 92.6% of respondents believe visual factors are the most important when purchasing products.įurthermore, 22% of returns occur because the product looks different in person than it did in the photos. The right color combinations will not only help you highlight your product features, but the right color background can really make your products come to life. While often an afterthought in marketing and business, color can go a long way in influencing your customers and ultimately play a role in how they relate to you and your brand. Using color strategically, you can evoke the emotions you want your shoppers to feel when interacting with your brand and products. Colors communicate with us on an unconscious and non-verbal level,” writes Monika Lindquist, marketing strategist at market research firm Straylight. Studies of involuntary physical reactions, such as eye movements, brain activity, and heart rate have shown that when we see colors, they trigger a very rapid and strong reaction. “Color is one of the most powerful tools to express emotions. Not only does color help display your products more distinctly on the web and in catalogs, it also has a subconscious effect on people's moods. Throwing together product photos with a background color that doesn’t mix puts you at a disadvantage from the start. What better way to do so than using color to evoke the right mood and feel? Color can take an otherwise ordinary product and make it pop off the page.Īccording to one survey, more than three-quarters online shoppers rate product photos as very influential on their online purchase decision. Photos are your opportunity to showcase your products and tell your brand's story. We'll also share a few best practices to help get your product photos to the finish line looking great and ready to wow your customers. In this article, we'll look at how to make the most of your shoot by choosing the right colors for your background. ![]() While post-production is essential, quality product photos start with your shoot. ![]()
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